WELCOME TO THE BMW WORLD OF UNFORGETTABLE MOMENTS.
Step into a realm of unparalleled exclusivity, where extraordinary experiences are crafted just for you.
From unique adventures to curated moments designed to elevate your interests, every offering is tailored for those who seek the best. Indulge in these exceptional opportunities and create memories that are truly yours.
EXPERIENCE CALENDAR 2025.
CANNES FILM FESTIVAL
13 – 24 MAY
The Cannes Film Festival is a premier international film event, celebrating cinema with top filmmakers and celebrities. It showcases groundbreaking films from across the globe.
CONCORSO D’ELEGANZA
24 – 26 MAY
Held at Lake Como, this exclusive event celebrates classic cars and rare automotive designs. It’s a gathering of car enthusiasts and collectors showcasing timeless craftsmanship.
ART BASEL
16 – 22 JUNE
Art Basel in June is a leading contemporary art fair that features top galleries and artists. It’s a major event for collectors and art lovers worldwide.
BMW INTERNATIONAL OPEN
2 – 6 JULY
The BMW International Open is a key European golf tournament, attracting top international players. It’s known for its competitive play and world-class courses.
BMW CHAMPIONSHIP
13 – 17 AUGUST
The BMW Championship is one of the PGA Tour’s most prestigious events. It gathers top golfers to compete for a spot in the season-ending Tour Championship.
FRIEZE SEOUL
3 - 6 SEPTEMBER
Frieze Seoul is a contemporary art fair featuring global galleries and artists. It’s a platform for innovative art and international cultural exchange.
BMW PGA CHAMPIONSHIP
10 – 14 SEPTEMBER
The BMW PGA Championship is a major European Tour event held at Wentworth Club. It’s known for high-level golf and top-tier international players.
BMW BERLIN MARATHON
21 SEPTEMBER
The BMW Berlin Marathon is one of the world’s most iconic running events. It’s famous for its fast course and record-breaking performances.
BMW Ladies Championship
25 – 28 SEPTEMBER
The Ryder Cup is a prestigious golf competition between the US and Europe. It celebrates teamwork and sportsmanship in a highly competitive setting.
FRIEZE LONDON
15 - 19 OCTOBER
Frieze London is a leading contemporary art fair, showcasing innovative works from international galleries. It’s a hub for the latest trends in global art.
ART BASEL MIAMI
5 - 7 DECEMBER
Art Basel Miami is a global art fair featuring contemporary works from top galleries worldwide. It’s a key event for collectors and art enthusiasts.
PAST EVENT HIGHLIGHTS.
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