EXCLUSIVE BENEFITS FOR THE PRIVILEGED FEW.

Your desire for the finest goes beyond the way you drive. It's how you live. Your penchant for refinement, character and unrivalled luxury is what it means to drive a BMW. And the life you lead should be no different. Expect the same level of distinction from the BMW Excellence Club. Enjoy dining privileges unlike any other with your new prestigious membership. Be invited to lifestyle events with members-only track days, exclusive drives, networking opportunities, and more reserved for the selected few.

LUXURY ABOVE AND BEYOND.

LIFESTYLE EVENTS

Private invitation to delectable dining and bespoke lifestyle experiences in Singapore.

OVERSEAS DRIVING EXPERIENCE

Enjoy exclusive luxury drives.

AIRPORT LIMOUSINE

Airport limousine transfer at your service for up to 3 years.

SERVICE PICK-UP / DROP-OFF

Added convenience at your doorstep. Extended to you for up to 3 years.

CAR SPA

Pamper your BMW to the level it was when you first drove it home.

BMW SERVICE INCLUSIVE PLUS & BMW EXTENDED WARRANTY

Comprehensive protection against unprotected costs for up to 5 years or 200,000 km (whichever is earlier) for combustion engine vehicles and 6 years unlimited mileage for full-electric vehicles.

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A WHOLE NEW WORLD OF PRESTIGE AWAITS OUR NEW BMW LUXURY CLASS OWNERS.

EVENT HIGHLIGHTS.

ART SG 2023

At the exclusive BMW Digital Art Studio, guests experienced the digital art installation of Cao Fei, the first multimedia artist to exhibit her artistry inside a BMW. Guests also got up close to a new form of luxurious art — THE NEW 7.

SINGAPORE CLASSIC 2023

In addition to showcasing our BMW luxury class models — THE NEW 7 and THE NEW X7 at the event, a fleet of fully-electric BMW iX chauffeured guests around the Laguna National Golf Resort. BMW is proud to have been the Official Car Partner for this prestigious event.

Experience Calendar 2023.

January:

ART SG
BMW Excellence Club members experienced ART SG 2023, the biggest art fair in over a decade, from 12 to 15 Jan. Guests celebrated the works of 1,000 artists from around Asia Pacific and leading art galleries from the region as they were treated to groundbreaking art installations, engaging panel discussions and experimental films, spanning two floors of the Marina Bay Sands Expo and Convention Centre. Guests had an amazing introduction to the digital art installation of Cao Fei, the first multimedia artist to exhibit her artistry inside a BMW, at the exclusive BMW Digital Art Studio. They also got up close to the new form of luxurious art — THE NEW 7.

Event dates:
12 – 15 January 2023

Venue:
Marina Bay Sands Expo and Convention Centre.

This event has concluded.

February:

SINGAPORE CLASSIC
Distinguished members of the BMW Excellence Club and Golf Cup winners played with the world’s best on Pro-Am day, prior to the Singapore Classic that took place on 9 – 12 February. All these, before they caught the tournament live from the BMW Hospitality Pavilion. Guests enjoyed a close-up view of our BMW luxury class models — THE NEW 7 and THE NEW X7, which were showcased at the event, as they were chauffeured around the Laguna National Golf Resort in a fleet of fully-electric BMW iX. We were proud to have been the Official Car Partner for this prestigious event.

Event dates:
9 – 12 February 2023

Venue:
Laguna National Golf Resort

This event has concluded.

May:

BMW GASTRODRIVE — THE CLASSIC SINGAPORE EDITION
BMW Excellence Club members will experience a curated culinary adventure when they join us on our BMW GastroDrive. With three pit stops to make, members can network with like-minded individuals as they indulge in a hearty breakfast and a scrumptious lunch before ending their day on a sweet note, creating and biting into bespoke chocolate bars.

Event dates:
19 and 26 May 2023

Venue:
Dealers showroom, Tiong Hoe Specialty Coffee, Yi by Jereme Leung and Mr. Bucket Chocolaterie

(This event has concluded.)

CANNES FILM FESTIVAL
Privileged BMW Excellence Club members will make their way to the 2023 Cannes Film Festival — one of the most prestigious film festivals in the world. This is where luxurious Zeitgeist will meet unforgettable moments full of inspiration and innovation.

Event dates:
23 – 26 May 2023

Venue:
Cannes, France

This event has concluded.

Experience Calendar 2024.

BMW Driving Experience — Cape Town Tour

Event dates:
TBC

Venue:
Cape Town, South Africa

Nestled at the foot of Table Mountain, Cape Town seamlessly blends modernity with nature. Immerse yourself in a city renowned for its pristine beaches, diverse wildlife and culinary delights, and encounter the very essence of South Africa’s Mother City in an unforgettable driving experience.

Coachella Festival 2024

Event dates:
11 – 15 April 2024

Venue:
Indio, United States

For music lovers, Coachella needs no introduction — it’s been a must-attend festival since 1999. This year, it returns with headliners ranging from Lana Del Rey to Tyler, the Creator, and Doja Cat, alongside a special reunion of 90s sensation No Doubt.

Cannes Film Festival 2024

Event dates:
14 – 25 May 2024

Venue:
Cannes, France

Now in its 77th year, the annual Cannes Film Festival is an exclusive invitation-only event. Renowned for launching films across genres, including documentaries, it stands as a pinnacle event in the world of cinema.

Concorso d’Eleganza Villa d’Este 2024

Event dates:
24 – 26 May 2024

Venue:
Cernobbio, Italy

Discover automotive heritage and innovation at Concorso d’Eleganza Villa d’Este, where classic and concept cars meet on Lake Como's shores.

24h Nürburgring

Event dates:
30 May – 2 June 2024

Venue:
Rhineland-Palatinate, Germany

Here, every lap is a symphony of speed, strategy, and stamina through a relentless 24-hour challenge. Experience the adrenaline-pumping excitement of this annual endurance racing as drivers battle against the clock on the iconic Nordschleife and the GP-Strecke circuits of the Nürburgring.

24 Hours of Le Mans

Event dates:
14 – 16 June 2024

Venue:
Le Mans, France

The byword for endurance racing since 1923, this sports car race is where reputations are made and legends are born. Spanning over a 24-hour period, drivers must navigate a total of 13,626 kilometres, testing both the skills of the drivers and the durability of their vehicles.

Goodwood Festival of Speed

Event dates:
11 – 14 July 2024

Venue:
Chichester, England

It’s a weekend like no other! Held annually at Goodwood House, the Goodwood Festival of Speed celebrates motorsport history and car culture with a large display of vintage cars and supercars, motorbike stunts, and opportunities to get up close to legendary drivers and vehicles.

Pebble Beach Concours d'Elegance

Event dates:
14 – 18 August 2024

Venue:
Carmel, United States

The Pebble Beach Concours d’Elegance stands as the premier destination for car aficionados worldwide. Here, the finest collector cars gather to compete for the prestigious title, Best of Show.

BMW Berlin Marathon

Event dates:
29 September 2024

Venue:
Berlin, Germany

In its Golden Anniversary, the BMW Berlin Marathon is a global gathering of runners pushing their physical, mental, and spiritual endurance on the city’s iconic streets.

BMW Ladies Championship

Event dates:
19 – 22 October 2024

Venue:
Paju, South Korea

The BMW Ladies Championship is a highlight on the international BMW golf sport calendar, featuring the world’s best female golfers vying for victory in South Korea.

BMW M Experience Conference

Event dates:
28 October – 1 November 2024

Venue:
Abu Dhabi, United Arab Emirates

Step into the exhilarating world of BMW M, where you can feel the passion firsthand as you get behind the wheel and push its limits on the racetrack. Embrace the legacy, performance, and become part of BMW M’s story.

Dubai Design Week

Event dates:
5 – 10 November 2024

Venue:
Dubai, United Arab Emirates

As Dubai’s largest annual creative festival, Dubai Design Week showcases innovation in fashion and design and highlights the region’s status as design capital of the Middle East.

Art Basel Miami Beach

Event dates:
8 – 10 December 2024

Venue:
Miami, United States

Dive into the vibrant world of international artwork at Art Basel Miami Beach, where a fusion of dynamic art scenes from around the globe come together for an immersive experience. BMW is a long-standing partner of this event, providing VIP car service for more than two decades.

These unrivalled experiences are exclusively for BMW Excellence Club members who own a BMW Luxury Class model — THE 7, THE 8, THE X7 or THE XM.

Points to note:

Slots are subjected to availability, please contact your preferred dealers to find out more.
BMW Asia reserves the right, at its sole discretion, to change, modify, add, or remove the event information without prior notice.

BMW Excellence Club members experienced ART SG 2023, the biggest art fair in over a decade, from 12 to 15 Jan. The fair celebrated the works of 1,000 artists from around Asia Pacific and leading art galleries from the region. Guests were treated to groundbreaking art installations, engaging panel discussions and experimental films across two floors of the Marina Bay Sands Expo and Convention Centre. At the exclusive BMW Digital Art Studio, guests experienced the digital art installation of Cao Fei, the first multimedia artist to exhibit her artistry inside a BMW. Guests also got up close to a new form of luxurious art — THE NEW 7.

Prior to the Singapore Classic that took place on 9 - 12 February, our distinguished BMW Excellence Club members and Golf Cup winners played with the world's best on Pro-Am day, before watching the tournament unfold live from the BMW Hospitality Pavilion. In addition to showcasing our BMW luxury class models — THE NEW 7 and THE NEW X7 at the event, a fleet of fully-electric BMW iX chauffeured guests around the Laguna National Golf Resort. BMW is proud to have been the Official Car Partner for this prestigious event.

EVENT HIGHLIGHTS.

ART SG 2023

7 SENSES BY BMW

A selected few experienced opulence like never before. In May, privileged guests were invited to 7 Senses by BMW — an exclusive, first of its kind experience in Singapore. Participants gained access to the world of BMW luxury and indulged in a bespoke culinary affair that immersed all their senses, and beyond.

Our invitees were chauffeured to the private venue in the lap of luxury — the BMW Luxury Class models. They were brought on a multisensorial adventure as they savoured gastronomic delights and drinks. Their sense of touch, taste, sight, smell and hearing were amplified through meticulously curated stations infused with art and time. We inspired them to create individual masterpieces that they could proudly call their own.

Our special guest, Renzo Vitale, the Creative Director of Sound Design at BMW Group, also graced the event. He is one of the brains behind BMW IconicSounds Electric, the man who brought the emotionally rich soundscapes into BMW's line-up of electric vehicles.

We made certain our invitees experienced nothing but the best in this sensational event — a reflection of how BMW does luxury, ensuring every sense is cared for extraordinarily.