BMW INDIVIDUAL.

Give your creativity free rein: with BMW Individual, you have the choice of more than 100 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macau Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, impressive or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. In any case, style and plenty of character are assured.

Express your style. And do it with finesse. Choose the immaculate BMW Individual fine-grain Merino leather. It turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large range of materials, colours and combinations.
From particularly sporty as well as athletically elegant and luxurious via single-coloured or Bicolour, with discreet contrasting seams or an exclusive contrast stitching through to combinations with finest Alcantara. This varied selection of exclusive leather upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.

A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Fully in keeping with your taste and matching the character of your vehicle. At the same time all trim finishers have one thing in common: They all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. Whether from aluminium mesh, carbon or fine wood – you set intriguing contrasts in the interior of your BMW or achieve matching effects between both the interior and accent trim finishers and the leather upholstery.

Give your BMW a very personal touch. With exclusive design elements from BMW Individual. With expressive light alloy wheels featuring colour accents, for example, or individualised door sill finishers and embroidered headrests, luxurious upholstery in Bicolour or Tricolour or an Alcantara steering wheel with its firm grip and elegant appearance. Or you can choose details in high-gloss black perfectly coordinated with the vehicle’s paint finish from the M high-gloss Shadow Line – such as kidney grille frame, exterior mirror caps or rear spoiler. Both spectacular and unmistakeable are the M lights Shadow Line with a black finish for all the chrome parts in the main headlights. Whichever way you decide, the high-quality BMW Individual special equipment options set special accents and ideally round off the tailor-made appearance of your BMW.